Portrait of Hadas Vaknin

Hadas Vaknin

Founder & CEO, Nut Culture.

Building a plant-based artisan creamery in Singapore. Now exploring my next chapter in mission-driven food, brand and operations leadership.

About

I grew up believing food was how you showed love. Years later, in a small creamery in the middle of Singapore, I found myself fermenting cashews at 2am trying to solve a very specific problem: why should anyone have to choose between the cheeseboard they love and the planet they want to live on?

That question became Nut Culture, an artisan plant-based creamery I founded and have led as CEO. I've taken it from a recipe in my kitchen to a brand on the shelves of Sprout, Green Butchery, The Green Collective, and Everyday Vegan Grocer, with a direct-to-consumer store and a loyal community of customers, vegan and not, who keep coming back.

I never studied food science. Everything I know about fermentation, aging, and probiotic cultures I learned by doing, and by eating a lot of failed batches along the way.

Along the way I have been the product developer, the brand voice, the operations lead, the salesperson, the hiring manager, and occasionally the delivery driver. I know what it takes to build a consumer brand from zero.

Now I am looking for the next chapter. I am most alive when I am building something that makes food kinder, healthier, or more delicious; ideally all three. If that sounds like your world, I would love to talk.

What I'm open to right now

I am most interested in roles where I can own outcomes, not just tasks: from founding teams to brand and product leadership at mission-driven companies.

  • Founder / Co-founder
  • Head of Brand
  • Head of Product (CPG)
  • General Manager APAC
  • Fractional Advisor
  • Plant-based food
  • Food-tech
  • Sustainable CPG
  • Wellness
  • Hospitality

Singapore-based. Open to remote and to relocation for the right mission.

Experience

  1. 2021 – Present

    Nut Culture · Founder & CEO · Singapore

    Built Singapore's artisan cashew-based creamery from concept to retail. Owned product development, brand, packaging, wholesale relationships, DTC e-commerce, and operations end-to-end.

  2. Previous Role (Coming Soon)

    Details to follow.

  3. Previous Role (Coming Soon)

    Details to follow.

Stocked at

Sprout Farmers Market
Green Butchery
The Green Collective SG
Everyday Vegan Grocer

Selected work

Nut Culture Launch

Created and launched Singapore's first plant-based artisan creamery.

Brand · Product · Operations

Retail Expansion

Scaled distribution to four flagship grocers across the city.

Sales · Partnerships

Cultured Cheese Range

Developed a cultured nut cheese line from R&D through to shelf.

Product · R&D

How I actually spend my days

Building Brands

  • Brand strategy
  • Naming
  • Packaging
  • Tone of voice
  • Storytelling
  • Social media
  • Community building

Building Products

  • CPG product development
  • Recipe R&D
  • Fermentation
  • Food safety
  • Small-batch manufacturing
  • Supplier sourcing

Building Businesses

  • P&L ownership
  • Hiring
  • Wholesale negotiation
  • DTC e-commerce
  • Channel strategy
  • Operations
  • Customer experience

I'm happiest somewhere between the spreadsheet and the kitchen.

Let's build something that matters.

The best opportunities come from conversations, not applications. If you are building a brand, a team, or a company that is trying to make food kinder, healthier, or more delicious, I would love to hear about it.

Based in Singapore. Open to remote and to relocation for the right mission.